Your website is the heart of your digital marketing efforts. However, having a company website alone is not enough to win against your competitors. What you need is to continuously try to improve your site to ensure your website traffic continues to grow, and not the other way around.
Now is the best time to evaluate your site and make further improvements to increase your digital marketing revenue. We’ve gathered five things every digital marketer needs keep in mind that can help you improve web results in 2019. Enjoy!
Perform website analysis
What every digital marketer needs to do before making any updates or changes in 2019 would be to check your website’s performance. You can do this with the help of website analysis tools.
Yes, it is true that there is an abundance of tools out there that can give you a good seo report analysis. However, such automated tools are not able to provide a thorough analysis you will need to make the best decisions. If you want a comprehensive seo report analysis without breaking a sweat, a professional SEO firm is what you need to get the job done. For an appointment, drop by at this office.
Don’t believe that email marketing is dead. What digital marketers need to understand is that bulk newsletters are no longer appealing. Sending multiple emails in a short period of time can increase your chances of being ignored, or worse, you can make your audiences unsubscribe and mar you as spam.
Instead, stick to small, singular and integrated mails. Your newsletters should always have fresh, useful and personalized contents that are personalized. Be creative, on point, make it visually appealing, and with a short-run lifespan. Ask for questions and feedback, and give them reasons to click on your website, browse and purchase.
Take advantage of visual content
Visual content marketing is becoming extremely popular, and there are many reasons why. For one, recent studies show that the average internet user’s attention span only lasts up to 8 seconds. If you fail to make a good impression and catch your target audience’s interest for more than 8 seconds, then your content marketing efforts need a major makeover.
This is the very reason why you need to up your game and makes use of other tactics – one of which is visual content. By creating videos that are personalized, interesting and engaging and posting them on your site, you can satisfy people’s need for visual presentation and help them better retain information.
Good Read: Visual Content: The Future Of Storytelling
Get social and start promoting
Most social media sites like Facebook has free features you can use to promote your brand. Just having excellent content and an optimized website is not enough to succeed. You also need to utilize the power of social media for brand introduction, promotion, and interaction.
Use social media sites you are familiar with and start growing followers by posting engaging contents. This is the perfect platform to post and promote your blog contents. Make sure all posts are easy to share, and all links are directed to your website.
Get your website mobile-optimized, responsive, fast and easy to navigate
Most online purchases are courtesy of mobile-users, the very reason to ensure your site is responsive even on mobile phones. Navigation is also a critical aspect or a website. Make sure one can easily navigate your site, the loading time is fast and mobile users can view your page comfortably.